Driving Success: Mercedes Benz Auto Show Launch with Event Tent

Project Details:

Built Year:2006
Built Duration:3 days
Sector:Advertising Promotion tent
Tent Size:15x25x4 m

Table of Contents


In 2006, as the engines of anticipation revved up, Mercedes-Benz prepared to unveil its latest models at an extravagant event tent auto show in Guangzhou, China. To provide an elegant and functional space for this grand event, a 15x25x4m A-frame event tent spanning 375 square meters was the chosen centerpiece. This remarkable structure not only met the client’s spatial requirements but also set the stage for the successful launch of Mercedes-Benz’s new lineup.

Project background

event tent

The Mercedes-Benz auto show in 2006 marked a significant occasion in Guangzhou, China. With a need for a 300-400 square meter space to host their debut car launch show, the organizers turned to event tents for the solution. After careful consideration, a 15x25m event tent, covering 375 square meters, was recommended—a perfect match for their requirements. To further enhance the tent’s appeal, three types of sidewalls were proposed: PVC white fabric, PVC white fabric with transparent windows, and glass walls. After weighing aesthetics against functional needs, the client opted for a combination of PVC white fabric and fabric with transparent windows. To facilitate guest entry and exit, several sets of double glass doors were added.

This auto show was not just a mere display; it was the grand stage for the launch of Mercedes-Benz’s latest car models. It drew the attention of automotive enthusiasts and potential buyers from both domestic and international markets. The successful execution of this event played a pivotal role in promoting and selling Mercedes-Benz’s new models.

Challenge & Solution

The event presented a unique set of challenges. It was a temporary affair, lasting just three days, and the tent had to be set up without damaging the ground. Traditional methods involving steel stakes and expansion bolts were not an option. Instead, a creative solution emerged—weight distribution. The tent’s base was secured to the ground using load-bearing plates and heavy weights. To maintain the tent’s aesthetics, these weights were ingeniously concealed within specially crafted square encasements. This not only resolved the tent’s stability issue but also contributed to its overall visual appeal.

In addition to the tent’s structural considerations, we collaborated with the client to create customized auto-show decorations and banners. This seamless fusion of event tent and promotional decor captured the attention of attendees, making for an unforgettable visual experience. Our team of skilled engineers and craftsmen played a pivotal role in setting up the tent, ensuring it met both functional and aesthetic requirements. The client expressed utmost satisfaction with our service and products and eagerly anticipated future collaborations.

Key Refurbishment Features

  • Standard, 15*25*4m size A frame Event Tent
  • Standard 166*88*3mm aluminum frame
  • 850gsm double-coated PVC tarpaulin roof cover, White
  • 650gsm double-coated PVC tarpaulin side walls, White, with transparent windows

Outcome of Event Tent

1. The solid structure ensures safety and practicality, and the installation is quick and easy.

2. The tarpaulin is waterproof and flame retardant

3. Good looking to meet the needs of customers in the usage of various events.


In the world of event tents, the 2006 Mercedes-Benz Auto Show in Guangzhou, China, stands as a testament to innovation and adaptability. This project highlights the capacity of event tents to seamlessly combine form and function, transforming into canvases for unforgettable experiences. From structural ingenuity to aesthetic harmony, this event showcased the boundless potential of event tents in elevating the grandeur of gatherings and product launches, leaving indelible memories in its wake. Moreover, it underscores the enduring legacy of creative solutions and the promise of awe-inspiring events to come.

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