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What Makes the Canton Fair in China a Must-Visit Event?

Canton Fair in China
Updated: February 24, 2024
Published: August 14, 2023


China Import and Export Fair, also known as the Canton Fair, is held biannually in Guangzhou every spring and autumn, with a history of 55 years since 1957. The Fair is a comprehensive one with the longest history, the highest level, the largest scale, the most complete exhibit variety, the broadest distribution of overseas buyers and the greatest business turnover in China.

Statistics of 119th Canton Fair

  • Exhibition Space: 1,180,000 M²
  • Number of Booths: 60,233 Standard Booths
  • Business Turnover (National Pavilion): 28.08 Billion USD
  • Number of Overseas Buyers: 185,596 Buyers
  • Number of Exhibitors: 24,514 Exhibitors

Participating in exhibitions is an important way to promote your brand and display your products, and the construction of a booth is inseparable from a suitable fair tent. This article will delve into the importance of fair tents and how our multifunctional fair tents meet the needs of the Canton Fair, showcasing its diversity and uniqueness.

The Importance of Fair Tents

Capturing your audience’s attention in just a few seconds is crucial for trade shows. and a professional fair tent can provide unique advantages for your brand display. Here are the reasons to choose a professional fair tent.

Sunshade Function

Trade shows are usually outdoor events, which means they are fully exposed to sunlight. Prolonged sun exposure may cause discomfort to visitors and exhibitors and may even lead to fatigue and other health problems. Whether they are exhibitors or visitors, they can find a peaceful world here, away from the hot sun. Such a tent can not only enhance the experience of exhibitors, but also win goodwill for your brand. Imagine the relief you will feel when you walk into a sun-baked trade show venue and then see a shady area with a small artificial oasis.

Canton Fair


The color of the fair tent can be selected according to the brand image. Different colors can leave different impressions on people. for example, red is often considered a symbol of enthusiasm and vitality, while blue is considered a symbol of stability and reliability. Therefore, choosing colors that are consistent with the brand image can make it easier for people to remember the brand. The pattern can be the brand’s logo, or a graphic or symbol related to the brand. These patterns can not only highlight the features and advantages of the brand, but also attract more audience attention.

Brand Display

Professional fair tents can also provide the best brand display space. Compared with traditional display methods, tent display can attract people’s attention because it provides a new visual effect. Displaying products and services in such an environment can make your brand stand out among many exhibitors.

Spatial Flexibility

Compared to traditional display methods such as simple booths or booths, tent displays can attract people’s attention more. This is because the tent display provides a completely new visual effect. Their shape, size and design can be customized to your exact needs, making your branding space unique and impossible to ignore.

The environment inside the fair tent can also be carefully designed to match your brand image. for example, you can use specific lighting and decorations to create a mood, or set up specific exhibition areas to highlight your products or services. Such an environment can not only make your brand stand out among many exhibitors, but also allow visitors to understand and experience your brand in a comfortable environment.

Application of Multi-Functional Fair Tent

The layout of the fair tent can also be adjusted. You can design and arrange the display space according to your needs. for example, if the product you want to display requires a lot of space, you can design the tent to be open to provide enough space. If the products you want to display are smaller, you can choose to design the tent to be multi-functional to display more products in a limited space.

This spatial flexibility is also reflected in the functional areas where you can adjust the display space as needed. for example, you can set up a special reception area where visitors can rest and communicate, and you can also set up a special display area so that visitors can get up close and learn about your products.

Booth Creation: Multiple Uses of Fair Tents

Meeting Space

We provide you with a private business negotiation space. The environment here is elegant and independent, and can meet your one-on-one or group business negotiation needs. Our conference rooms are fully equipped with the latest audio and video equipment to ensure your meetings run smoothly.

Product Display

In order to better showcase your products or services, we have specially created a unique product display area. This area can be customized according to your product characteristics and display needs. Whether it is lighting, display racks or display props, we strive for perfection to ensure that your products can be presented to customers in the best possible condition.

Business Negotiation

We also provide a quiet place for business discussions. This venue is designed to provide a comfortable and tranquil environment to help you find peace and quiet in the busy exhibition environment for in-depth communication and negotiation with partners.

Customized Display

Our trade show tents feature unique custom designs. We understand that every brand has its own unique personality and style, so our design team will customize a unique fair tent for you based on your brand image and exhibition theme. Whether it is shape, color, material, or internal layout, we will design it according to your needs and strive to make your fair tent the highlight of the exhibition.

The bespoke display areas we offer include display walls, which are an ideal platform for your brand’s logo and key messages to be showcased. In this way, we ensure that the brand’s identity is clearly identifiable at all times.

Our fair tent also has an exclusive space, which is a private product experience area specially prepared for our valued customers. Here, customers can fully understand and experience our products in an environment free from external interference, thereby deepening their understanding of the brand.

Regarding the material and durability of the fair tent, we use high-quality materials that have good wind resistance and rainproof properties, ensuring the stability and safety of the tent in various weather conditions. In addition, these materials have good wear resistance and can withstand large amounts of traffic and long-term exhibition activities. Therefore, both in terms of design and practicality, our fair tents are the ideal choice for displaying your brand.

Looking forward to Meeting You at 120th Canton Fair

Shelter is very pleased to invite you to visit our booth during the 120th Canton Fair (From 15th Oct. to 4th Nov., 2016). In our booth, we will display the material of our tents, new products and successful project in the past 11 years. If you have any interest of our products, our sales will be willing to answer you any question including product, service and event solution.

Shelter has been attached Canton Fair more than 10 years, so we have rich experience in this show. During Canton Fair, we will provide a series of service including free pick up service (from airport to exhibition hall), hotel booking, factory visiting and product introduction.

As the official exhibition tents supplier for The Canton Fair, we have strong quality certification on our products. We are sincerely inviting you to the fair and visit our booth or company for possible business opportunities.

Canton Fair in China
event tent

Exhibition Info

Phase 1:

Time: 15th Oct. – 19th Oct., 2016
Hall: 11.2
Booth Number: A04

Phase 3:

Time: 31st Oct. – 4th Nov., 2016
Hall: 4.2
Booth Number: I42

event dome tents
event tent


Choosing a professional fair tent is a key step in booth construction. Through the introduction of this article, we hope you can fully understand the importance and advantages of multi-functional fair tents. We are committed to providing you with the most professional and suitable fair tents to make your booth more eye-catching at the Canton Fair.

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